To do the right thing, at the right time,  in the right way;  to do some things better than  they were ever done before;  to eliminate errors; to know both sides  of the question;  to be courteous;  to be an example; to work for the love of work;  to anticipate requirements;  to develop resources; to recognize no impediments;  to master circumstances;  to act from reason rather than rule;  

to be satisfied with nothing short of perfection. 

Marshall Field & Company